Hello and welcome to Digital Marketing Real Estate. Thanks for checking out our site! If your wondering how to promote real estate business through digital marketing then please keep reading. These short blog posts are designed to give digital marketing ideas for real estate.
The importance of digital marketing in real estate
Digital Marketing is defined as the use of new media or digital technology to achieve marketing goals. Essentially this is marketing online. The best part about digital marketing is you can track everything! Marketing techniques such as billboards and flyers are still effective. The big problem is how do you know your return on investment? Analytics is a great way to measure if your marketing dollars are getting put to good use.
Two most important principles in digital marketing
This is when you have a message you want to push out to a specific target audience. This is more so your traditional way of marketing. You have a message and an audience. You want to get that message out to your audience. With traditional marketing, this can be achieved by radio, tv or billboards. With digital marketing this is achieved through social media marketing and display advertising.
2. Inbound marketing
Who is your target audience for real estate?
This is definitely something to consider. Are you trying to attract the first time home buyer or are you selling commercial? Here are some the things to consider;
- Is a your target audience male or female?
- How old are they?
- What is their profession?
- Are they married and if so how big is the family?
- What are their hobbies?
- What kind of lifestyle do they have?
- Do they use social media?
These are important questions that you don’t want to leave it up to assumption. This is often referred to as audience research. This helps you form your buyer personas.
Here is a list of the top 5 things a Realtor should do to become the top real estate agent;
#1. It starts with website.
As per crea (the canadian real estate association) the average canadian house significantly increased from 2020 to 2021 (see below). That means more competition and potentially more income! The whole purpose of a website is to drive web traffic to a certain place. That place is your website!
#2 Install Google Analytics and Google Search Console
The other important piece of software is Google Search Console. As you can see below the website for this example is called sleepcove.com. Google Search Console also gives a ton of useful information. One of the most important features is the performance section. This shows the total amount of clicks as well as the total amount of impressions. For this example its set to the last 3 months but this can be adjusted to different time frames. This is also free software that can be linked to Google Analytics.
#3 Keyword Research
#4 Content strategy
#5 Establish social media
This is a brief overview of the steps you need to become the top real estate agent. At digital marketing real estate we can help. We primarily focus on SEO (Search engine optimization) as that is where you get most of your website traffic from. Thanks for reading!